Recently, SOFTSWISS analyzed the data of approximately 700,000 SpinArena.net users to generalize the characteristics of social casino players, their active hours and most popular game types, providing important insights for future development.

Social Casino Player Profile

According to the analysis, the majority of social casino players choose to hide their age and gender. However, for those who do choose to disclose information, it was found that the majority of players are young males under the age of 30. The gaming behavior and preferences of this group have a significant impact on the design and promotion of social casino games.

Geographically, SpinArena’s players are primarily from Germany, followed by the United Kingdom[F1] , as well as other European countries such as the Netherlands, Latvia, Italy, Greece, and Poland. This correlates closely with SpinArena’s positioning in the European market and reflects the high level of interest in social casino games among players in the region.

When Do Players Participate in Social Casino Games?

According to SpinArena.net’s backend data, players spend about 47 minutes playing each time on average, with a maximum of 12 hours in 2024. Players are most active during the day and in the evening, especially between 4 p.m. and 9 p.m., when the highest number of players are online. Between 2 and 5 a.m., players are the least active, with about one-third of the activity before midnight.

In a week, players are most active on Fridays and Sundays, while Mondays are relatively less active. Overall, however, the difference between the most and least active days of the week is only about 10%, indicating that the day of the week does not have a significant effect on whether players are online or not.

Player Retention Rate

Regarding player retention, data from SpinArena.net shows that nearly 40% of German users are most active on the same day they install the app, while retention drops to 14% after the 30th day of installation. This suggests that despite the appeal of the game to players, players’ behavioral patterns are still influenced by biological cyclicality and social responsibility over time, leading to a significant decline in player activity.

Most Popular Social Casino Games

Although SpinArena.net has over 3,000 games on its shelves, stats shows that players spend nearly half of their time on the top 15 most popular games. The top five most popular games alone account for a third of all game time, and like traditional online casinos, slots remain the most enduring game category.

The Appeal of Social Casino Gaming

“This analysis demonstrates that social casinos not only fulfill the demand for traditional casinos, but also provide a safer gaming experience, combining gaming and social interaction while eliminating financial risk. Players can stay socially connected with their friends while playing their favorite games,” said by Jochen Martinez, Founder of Ously Games GmbH.

Looking to the Future

Vitali Matsukevich, Chief Operating Officer of SOFTSWISS, addressed that social casinos constitute a strong trend in the global entertainment industry, and that the integration of social casinos with iGaming is expected to become the mainstream of development as player behavior is consistent with that of traditional online casino games.