NEWS

1
2024
Feb.
Industry News
Industry News

iGaming 2024: The Future That Blends Innovation and Entertainment

As time goes by, the iGaming industry is bound to face new challenges in 2024. In this regard, here are some of the key trends that will shape the future of iGaming.
 
Personalization and Customization
As technology continues to evolve, iGaming platforms need to offer more engaging gaming experiences. Standardized gaming solutions are no longer enough to satisfy gamers. Instead, personalized and customized gaming platforms have become an inevitable trend as well as an evident practice in the industry nowadays, especially for VIP gamers.
 
Diversification of Distribution Channels
In the future, iGaming products will reach out to global players through mainstream channels such as TV and streaming media services. This closer integration of gaming with other forms of entertainment will provide players with a more comprehensive gaming experience and allow products to reach new players through different channels. The emergence of ESPN Bet, which blurs the line between media broadcasting and betting, is a perfect example.
 
Mobile-First Entertainment
With the rise of entertainment-driven development in the industry, and benefiting from the COVID-19 pandemic that has forced players to shift to online gaming via smartphones and tablets, the need for mobile-first development has become a major focus.
As more and more young gamers join iGaming, it will become critical for platforms and game makers to launch products that support responsive technology and provide a good mobile experience. Even though this may be becoming common knowledge, an overview of current platforms and gaming products reveals that the issue of mobile adaptability is still being ignored by many companies.
 
Optimized Application of Artificial Intelligence
The application of Artificial Intelligence (AI) in iGaming will be further expanded, mainly focusing on changing the user experience. Personalized gaming experiences that meet the unique needs of players will be the core application of AI. For example, GR8 Tech has long been using artificial intelligence (AI) and machine learning (ML) to recommend content to players and offer bonuses to individual players. At the same time, AI will be used extensively to ensure fair gameplay, detect and prevent potential fraud, and improve game security.
 
Advanced Applications of Augmented Reality (AR) and Virtual Reality (VR)
AR and VR technologies will be more widely used in iGaming to enhance the realism of the gaming experience. Although these technologies are currently used mainly for special events and promotions, they are expected to become an important part of iGaming's evolution as the technology continues to develop.
 
Regulatory Trends
Global regulation of gaming will continue to increase, particularly in emerging markets such as Latin America, Asia and Africa. This will lead to more structured and stringent regulations. Therefore, operators will have to quickly adapt to new standards, transparency and ethical practices to protect players.
 
In 2024, CQ9 will actively respond to these changes and continue to stand out in the industry with its creativity and adaptability, as it and the iGaming industry move towards a future of innovation and diversity!