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CQ9 Gaming

The Asian market has long been a major growth engine for the global iGaming industry, and its cultural diversity makes "localization" the first major challenge for content providers entering the region. Unlike the relatively uniform consumer preferences in Western markets, player tastes in Asia vary significantly depending on region, language, and cultural background.Take game themes, for example. Players in Southeast Asia tend to prefer vibrant visuals and dynamic effects, and are especially drawn to games inspired by folklore, mythology, or local traditions. In contrast, players in Northeast Asia often lean toward Japanese anime-style graphics or games with complex mechanics. Additionally, language and currency support—such as Vietnamese dong, Japanese yen, or Indonesian rupiah—are critical for efficient operations and player conversion.To meet these diverse demands, content providers are investing more resources into local market research and language optimization. Many are also partnering with regional operators to co-develop content tailored to specific audiences. Some brands even launch themed games or limited-time events tied to regional festivals such as Lunar New Year, Mid-Autumn Festival, or Songkran. These seasonal campaigns not only boost traffic but also help foster emotional engagement with players.Beyond language and content, backend infrastructure is also becoming increasingly localized. Features such as region-specific customer service modules, timezone synchronization, and integration with local payment providers have become crucial tools for deeper collaboration between platforms and content suppliers. Many international vendors now operate regional offices or assign dedicated account managers to strengthen on-the-ground support.In the future, success in Asia’s competitive iGaming landscape will no longer rely solely on game quality. The true differentiator will be how quickly and precisely a company can respond to regional cultures and user behaviors. Those who succeed in this regard will gain a significant competitive edge in one of the world's most dynamic markets.

Localization Becomes Key for Content Providers Navigating the Diverse Asian iGaming Market

A new integrated resort in <a href="https://psa.gov.ph/classification/psgc?q=psgc/barangays/072226000&amp;regcode=07&amp;provcode=22">Lapu-Lapu City</a>, Cebu, Philippines, called Mactan World Resorts, is set to break ground in 2025. The project, led by <a href="https://www.allianceglobalinc.com/subsidiaries/travellers-international-hotel-group-inc">Travellers International Hotel Group Inc. (TIHGI)</a>, will involve an investment of approximately NT$9.5 billion and become a key development within the Mactan Newtown development plan. Spanning 300,000 square meters, the resort will feature luxury hotels, a casino, and a variety of entertainment facilities, aiming to attract tourists and bring significant economic benefits to the Cebu region.Attracting International Tourists and VIPsMactan World Resorts is just a 20-minute drive from <a href="https://www.mactancebuairport.com/">Cebu International Airport</a>, a key advantage that will boost its appeal to tourists. Cebu International Airport is the second-largest airport in the Philippines after Manila. Data shows that 17% of global travelers choose Cebu as their vacation destination, and this new project will further enhance the region's tourism resources.TIHGI’s Expansion VisionThe development of Mactan World Resorts is an important step in TIHGI’s strategy to expand its market presence. The group already operates <a href="https://www.newportworldresorts.com/cn/zh-cn-stay-escapes-2023">Newport World Resorts</a>, the largest integrated resort in Manila’s Entertainment City. This new project will extend the company’s reach to Cebu, further strengthening its market competitiveness. Last year, TIHGI applied for a casino operation license from the <a href="https://www.pagcor.ph/index.php">Philippine Amusement and Gaming Corporation (PAGCOR)</a> to support the resort's growth.Boosting the Local Economy and Creating New JobsIn addition to the potential growth in tourism and entertainment industries, Mactan World Resorts will create 5,000 jobs during its construction and operation phases. The project is expected to generate around NT$1.36 billion in property and business tax revenue within five years. Lapu-Lapu City Mayor Junard "Ahong" Chan expressed that this development will not only raise Cebu’s international profile but also serve as a significant driver for the local economy.Expanding Further to Other Philippine Tourist HotspotsBeyond Cebu, Kevin Tan, Chairman of TIHGI’s parent company Alliance Global Group Inc. (AGI), has revealed plans for future investments in other regions of the Philippines, particularly in internationally renowned tourist destinations like Boracay. He emphasized that these projects will help stimulate local tourism and contribute to long-term, stable economic growth across the Philippines.Challenges and Future OutlookAlthough the development plan has generated excitement, experts have pointed out potential challenges. Alfred Benjamin R. Garcia, Head of Research at AP Securities, noted that while Cebu has strong tourism potential, competing with Manila’s Entertainment City will be a challenge. However, as TIHGI continues to expand its business footprint, the company is expected to grow in the coming years and strengthen its position in the Philippine integrated resort industry.

Mactan World Resorts to Break Ground in 2025, Creating 5,000 New Jobs

Turbulence in Asia In contrast to booming European and American markets, Asian markets have entered a period of the worst turmoil this year. This can mainly be attributed to the determination of the Chinese government to crack down on illegal financial activities, which has disrupted numerous cash flow channels that Chinese gamers rely on and changed the whole outlook of the gaming industry in Macao.The decision of the Philippine government to levy taxes on online gaming has polarized observers. Some people believe that the Philippines will rely even more strongly on online gaming and will offer greater support to the industry in the future. Others argue that gaming will no longer be viewed as the main solution to the domestic economic crisis but rather as the main culprit of illegal recruitment and kidnapping activities. The current market disturbances in the Philippines, a hotspot of the Asian gaming industry, indicate that major upheavals are imminent in this market. In the following passages, we will discuss major events that occurred this quarter and offer our views on future trends and developments. <img src="https://www.cq9gaming.com/ta/archive/images/1.jpg"> New hurdles – China bans cryptocurrency transactions After issuing a national-level call in late May to crack down on bitcoin mining and transactions, the People’s Bank of China shut the door on cryptocurrency transactions by declaring that “all virtual currency transactions are illegal financial activities.” Violators face criminal prosecution.<img src="https://www.cq9gaming.com/ta/archive/images/2.jpg"> Upheaval in the land-based casino industry – former glory gone forever?! Due to the fact that the licenses of six casinos in Macao will expire in June 2022, the Macao Government has initiated a 45-day “public consultation” process for the industry. The government has pointed out that it will rely on government representatives to promote non-gaming items. In view of the tightening controls on various industries imposed by the Chinese government in recent years, there is a general concern that the gambling industry in Macao will bear the brunt of the authorities’ crackdown on illegal financial activities associated with gambling.&nbsp;&nbsp;<img src="https://www.cq9gaming.com/ta/archive/images/3.jpg"> Lingering impact of the pandemic - tax revenues derived from land-based casinos dropped by 82% in 2020 Due to the impact of the COVID-19 pandemic, land-based casinos in Korea faced various restrictions and temporary closures between 2020 and 2021. Since the country was affected by a severe outbreak at the beginning of the year, cash revenues of the Korean gambling industry dropped by 64.5% YoY. The number of visitors plummeted by 71.3% in the same period.​<img src="https://www.cq9gaming.com/ta/archive/images/4.jpg"> New policy - Taxation of online gaming companies to aid the healthcare sector in the Philippines In September, Rodrigo Duterte, incumbent president of the Philippines, signed the new online gaming tax act, which imposes a 5% tax on the gross gaming revenue of online gaming operators (POGO). Incomes of 600,000 Pesos (11,900 USD) or above earned by POGO employees are subject to a 25% withholding tax. Pursuant to the new law, 60% of the total tax revenue derived from POGOs will be utilized to enforce the “Universal Health Care Bill.”<img src="https://www.cq9gaming.com/ta/archive/images/5.jpg"> Vietnam – an Asian market with sustained growth A five-year market survey report released this quarter indicates that the average revenue of the Vietnamese gaming industry in this five-year period amounted to US$ 3 billion. In 2020, time spent gaming online by gamers increased by over 50%, while the online gaming participation rate rose by over 20%. Expenditures of online gaming users soared by a whopping 575%. These figures bear witness to the ongoing substantial growth pattern of the Vietnamese online gaming market.&nbsp;Views and insights of CQ9 Recent turbulence in the Asian gaming market have indeed resulted in a gloomier outlook for the industry. Therefore, we have adopted a more conservative stance with a strong emphasis on steady business operations in the Southeast Asian region. However, we also believe that large-scale industry transformations merely signal a transition period. Clearly defined policies and implementation guidelines adopted by national governments provide a valuable reference for problem-solution approaches of the industry. The rise of diversified applications in the field of blockchain and non-fungible tokens (NFT) in recent years has revolutionized our concepts of money, value, and price. Virtual currencies only represent the tip of the iceberg of these developments. Even if “virtual currencies” disappear, they will be replaced by an even greater number of “transaction-based” crypto payment solutions. This process is already in progress.&nbsp;Negative impacts generated by speculative behavior, excessive optimism, and unrealistic concepts are undeniable, but, in stark contrast to the dot-com bubble in 2000, governments all over the world are currently engaged in the active development of centralized blockchain applications. This signals a rising acceptance and willingness to accommodate this technology. The conservative and uncompromising attitude toward the gaming sector currently exhibited by different nations will undoubtedly accelerate updates and iterations by the industry in the context of these trends. We all must prepare ourselves for the advent of a new era in the field of gaming.​

CQ9 2021- Market Commentary for Third Quarter

Digital Coins May Fall from Hero to Zero Under Global Regulatory Oversight&nbsp;&nbsp;The global gambling market is constantly changing. Local markets around the world have experienced dramatic changes, too, due to COVID-19. This CQ9 commentary summarizes the market focus to date from the first half of 2021.<img src="https://www.cq9gaming.com/eng/archive/images/shutterstock_1985299088.jpg">&nbsp;The wide adoption of digital coins and blockchain technology began in 2020 and reshaped the landscape of the gambling industry. Online casinos, payment systems, Big Data and artificial intelligence applications and game development were flourishing. However, a significant challenge hit the market amid the seeming prosperity. Many players were affected directly or indirectly.&nbsp;&nbsp;&nbsp;In April 2021, Jesse Powell, CEO of the U.S. cryptocurrency exchange Kraken, issued a warning: “A global regulatory crackdown could happen” on digital coins such as Bitcoin.&nbsp;&nbsp;The capital flows and payment systems in China were tightened up by government policies. Operators offering digital coin withdrawal and gambling services were adversely affected. Other countries in Asia such as Thailand, Indonesia, Turkey, Iran, Palestine and Korea also joined the strict control and monitoring of digital coins. As the saying goes, there are always counter-policies for policies. We look forward to tangible solutions emerging in the marketplace.&nbsp;&nbsp;CQ9 knows that the high penetration of digital coins will be a blessing for players. We have been ahead of the game and will soon provide relevant services by working with our cooperation partners. We are always at the forefront, no matter how the market evolves. <img src="https://www.cq9gaming.com/eng/archive/images/shutterstock_1943335804.jpg"> &nbsp;&nbsp;Gaming&nbsp;towards blockchain! Rise of “PLAY TO EARN”!The combination of games and blockchain technology transforms the traditional “FREE TO PLAY” model into a “PLAY TO EARN” (P2E) model. It is a brand new business model.Traditionally, vendors offer free-to-play games. Constant top-ups are required for a better gaming experience or interaction. The P2E model is an upgrade of this traditional paradigm by using blockchain. Players can earn real money with non-fungible tokens (NFTs) backed by digital coins. With proactive involvement in the virtual economy, players can earn the assets and tokens from the game and trade such assets and tokens in the open market. Going forward, the “FREE TO PLAY” model will give way to “PLAY TO EARN” all over the world. Games will be financially institutionalized.&nbsp;This is enhanced by the technological application to games. Many platforms have launched games based on blockchain so that games can support encryption and validation. For instance, online card games and baccarat use encryption and third-party validation to resolve the previous problems associated with dealing with fairness and credibility. <img src="https://www.cq9gaming.com/eng/archive/images/8676156e0d0427e3.png"> Going with the Flow with Continued Footprint Expansion in SE AsiaLeading vendors have been shifting focus to emerging markets such as Southeast Asia and India during the past two years due to fierce competition and government policy pressure. Many products have been developed to cater to Southeast Asian markets for players to choose from.&nbsp;CQ9 started to establish its presence in Southeast Asia a few years ago by introducing many games popular with players in Thailand and Vietnam.&nbsp;Among these games are “XócĐĩa”, the most popular game in Vietnam; “Rollingbet”, the most down-to-earth game in Thailand; “Pok Deng”, the localized version of baccarat and “Alice Run”, a cool parlor game in Thailand.&nbsp;Meanwhile, India is a bright spot in the Asian gambling market, particularly with “fantasy sports”. According to a report by Maple Capital, more than 745 million players of real money online games in India and fantasy sports account for about 30% of the market, heading into the right trajectory. Whilst fantasy sports vendors attempted early on to enter the Asian market, the development has been somewhat awkward due to regulatory restrictions and market sizes. However, we remain optimistic that the market will find its way out by continuing to add to the variety of online entertainment in Asia. <img src="https://www.cq9gaming.com/eng/archive/images/gonzos-treasure-hunt-live-prize-reveal.jpg"> Winners Take It All in Global Live Casino Market by Launching Games of Rich Variety to Attract PlayersThe world’s biggest live casino operator, Evolution, acquired the lot and live casino supplier NetEnt to integrate the strengths and features of the two companies and introduce the whole new concept of live casinos with slot machines.&nbsp;The famous character Gonzo in Gonzo’s Quest, NetEnt’s most popular online slot machine, is given the second lease of life by using Evolution’s proprietary video technology to successfully integrate the virtual and the real worlds. Players can enjoy the blend of live and slots-style gameplay in virtual reality. This product has created a lot of buzz in the marketplace.&nbsp;In general, the decentralization of blockchain technology brings new changes to online gambling. The use of digital coins to circumvent government control measures remains a promising solution to revised policy schemes. The shift in the Asian market provides more opportunities to emerging markets and serves as a catalyst to more different online casino games. We continue to stay a close eye on live and virtual reality technology so that we can keep abreast of the future trends and offer quality and up-to-date products for our cooperation partners.

CQ9 2021- Market Commentary for Second Quarter

<img src="data:image/gif;base64,R0lGODlhAQABAPABAP///wAAACH5BAEKAAAALAAAAAABAAEAAAICRAEAOw=="><a href="https://zh.wikipedia.org/wiki/%E6%8B%89%E6%96%AF%E7%B6%AD%E5%8A%A0%E6%96%AF%E9%87%91%E6%B2%99%E9%9B%86%E5%9C%98" rel="noopener noreferrer" target="_blank" style="color: rgb(7, 130, 193);">Las Vegas Sands Corp</a>., which has a glamorous history in Las Vegas, has decided to pull out of the city to focus on the digital gambling market in China and Asia. The company sold all its assets and operations in Las Vegas for a total of US$ 6.25 billion.&nbsp;<a href="https://viciproperties.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(7, 130, 193);">Vici Properties</a>, a real estate investment trust company which specializes in investments in casino properties, acquired the company’s assets, while<a href="https://www.apollo.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(7, 130, 193);">&nbsp;Apollo Global Management</a>&nbsp;purchased the company’s operations in Las Vegas. This move signals the group’s intention to completely withdraw from the US gambling market. Macao and Singapore will represent the main center of the company’s gambling operations in the future. The casino capital Las Vegas was deeply impacted by the COVID-19 pandemic last year. Revenues plummeted due to a dramatic decrease in visitor and business client numbers. Las Vegas Sands Corp. therefore initiated the planning for disposal of all its assets in Las Vegas last year. In March of this year, the company agreed to the purchase of the&nbsp;<a href="https://www.venetian.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(7, 130, 193);">Venetian Hotel</a>,&nbsp;<a href="https://www.venetian.com/towers/the-palazzo.html" rel="noopener noreferrer" target="_blank" style="color: rgb(7, 130, 193);">Palazzo</a>&nbsp;(a luxury hotel and casino resort), and the<a href="https://www.venetian.com/meetings/" rel="noopener noreferrer" target="_blank" style="color: rgb(7, 130, 193);">&nbsp;Sands Expo and Convention Center</a>&nbsp;in Las Vegas by Vici Properties for a total of US$ 4 billion.&nbsp;Apollo Global Management acquired the company’s casino operations in Las Vegas for US$ 22.5 billion. Half of the total amount was financed by Las Vegas Sands Corp.&nbsp; <img src="https://www.cq9gaming.com/ta/archive/images/rsz__116485923_gettyimages-536085235.jpg"> <a href="https://en.wikipedia.org/wiki/Sheldon_Adelson" rel="noopener noreferrer" target="_blank" style="color: rgb(7, 130, 193);">Sheldon Adelson</a>, the former CEO and founder of Las Vegas Sands, participated in the sale negotiations and expressed his hope that the company would focus on the Asian market in a financial report related meeting which was attended by the top executives of the company. Unfortunately,<a href="https://www.bbc.com/news/business-55631570" rel="noopener noreferrer" target="_blank" style="color: rgb(7, 130, 193);">&nbsp;Mr. Adelson passed away in January of this year.</a> His passing and the sale of all the company’s assets in Las Vegas does not signal the end of an era. Despite the fact that the company’s HQ is located in Nevada, the group will shift its attention to the “Super Gambling States” New York and Texas. Las Vegas Sands points out that Macao represents a growth market for the company. The group has expressed its willingness to invest in the renovation of existing facilities or the development of a new property on available or newly released land. The company is currently unable to determine whether the Macao government will permit more casinos, but it anticipates the launch of a rising number of non-gambling projects. Since Mr. Adelson was strongly opposed to online gambling, the group has started to explore opportunities in the sports betting and other digital gambling markets only recently. <img src="data:image/gif;base64,R0lGODlhAQABAPABAP///wAAACH5BAEKAAAALAAAAAABAAEAAAICRAEAOw=="> Source :&nbsp;<a href="https://www.cnbc.com/2021/03/03/las-vegas-sands-to-sell-its-las-vegas-properties-for-6point25-billion.html" rel="noopener noreferrer" target="_blank" style="color: rgb(7, 130, 193);">CNBC</a>

Las Vegas Sands Corp. Abandons its Cash Cow to Foray into the Digital Gambling Market!

India’s population, which is currently at 1.35 billion, is expected to exceed China’s by 2023 as a result of the latter’s long-lasting one-child policy. As a result, the middle class, which is the driving force of the consumer market, will continue to expand, which has captured the gaming market's attention.&nbsp;India is already the largest economy in South Asia due to its expanding domestic demand, which has resulted in bullish markets and significant growth potential in many areas. India also ranks among the countries with the highest number of gambling games in the world. The sizzling popularity of mobile games knows no limits. Due to the administrative decentralization of the country, each state and territory adopts a different approach toward gambling. Still, on the whole, there is a general trend toward the legalization of gambling.&nbsp;<a href="https://www.cq9gaming.com/ta/news-in.php?id=33" rel="noopener noreferrer" target="_blank" style="color: rgb(7, 130, 193);">We have shown previously how the market anticipates India to turn into the largest gambling market</a>&nbsp;Due to the rapid spread of smartphones and the expansion of the middle class, the Internet infrastructure is constantly perfected in every region. The added momentum provided by the sudden rise of Fantasy sports games and the craze for sports leagues such as IPL, ISL, and PKL has resulted in a greatly accelerated development of the mobile online gaming market in India.&nbsp;Despite the fact that sports gambling has not yet been legalized by the authorities, a large number of sports fans wonder whether online gambling is in fact, legal. There is no law in India that explicitly defines “online gambling” as an illegal activity. As a matter of fact, all gambling websites accessible in India have been set up in overseas areas and are therefore beyond the jurisdiction of local governments in India. They represent a legal channel for sports betting by the Indian public.&nbsp;Consequently, the legalization of online gambling in India has turned into an implicit reality over the past few years. Even though the Information Technology Act 2000 explicitly bans the use of Internet technologies for gambling activities, legislators, to a large extent, seem to deliberately ignore questions raised by the public or turn a blind eye to the use of overseas gambling websites by Indian citizens.

The regulatory veil of the Indian gaming market is gradually being lifted!

The ravaging COVID-19 epidemic in 2020 has wreaked havoc on the thriving gambling market. PAGCOR (Philippine Amusement and Gaming Corporation), which is in control of the casino market in the Philippines, has been actively searching for remedies to prevent the situation from getting worse. However, their efforts have had limited success. According to the consolidated income statement issued by PAGCOR for the first quarter of 2020, profits for the quarter reached 777.4 million Pesos (around 15.3 million USD), which represents a dramatic drop of 49.9% over the same period in 2019. Due to the rapidly spreading coronavirus outbreak, all casinos in the Philippines were ordered to shut down on March 15. Philippine Offshore Gaming Operators (POGO), which hold licenses issued by PAGCOR, were also ordered to suspend all operations on March 18. On top of that, PAGCOR had to pay gambling taxes and other contributions amounting to US$ 196.7 million (US$ 174.8 million of the total amount had to be handed over to the United States Department of the Treasury.) PAGCOR, therefore, reduced its overall expenditures by 28.4% (around US$ 230 million) to limit its losses. The lion’s share of these savings pertained to social responsibility program expenses. If the epidemic hadn’t struck the country, a large portion of PAGCOR’s revenues would have been earmarked as social welfare contributions. The Philippines currently has over 100,000 confirmed cases of COVID-19 and more than 2,000 deaths nationwide. The country ranks second to only Indonesia which has a total of 110,000 cases in terms of the number of infections and fatalities in Southeast Asia. The outbreak in the Philippines shows no signs of slowing down and no improvement is expected for the second half of 2020. <a href="https://zh.asgam.com/index.php/2020/04/29/pagcor-sees-1q20-profits-fall-50-as-covid-19-impact-starts-to-bite-zh/" rel="noopener noreferrer" target="_blank" style="color: rgb(7, 130, 193);">Data reference source</a>

PAGCOR- Is there any Hope for 2020

According to the latest data released by Maple Capital Advisors, the total value of the Indian gaming market currently exceeds US$ 930 million. Experts forecast an annual growth rate of 41% for this market in sync with the pace of industry development. They also predict that the total value of the gaming market will exceed US$ 1.1 billion at the end of 2020 and the number of online gamers will reach around 630 million. Online gambling lawsIn the mid-1990s, horse racing was a legal betting activity in India since it involves skill elements and is not solely based on probability. The government of Sikkim Province requires all its licensed gambling operators to pay monthly taxes amounting to 1% of their total gambling revenues. Online gambling licenses which are valid for one year have to be renewed annually.&nbsp; Indian gamers who engage in online gambling do not face prosecutionAlthough India lacks nationwide laws and regulations, Indian gamers love online gaming. They usually utilize VPN to log onto offshore gambling sites and indulge their habit. However, no record exists of prosecutions of any local gamers by the Indian authorities. Despite the popularity of online gambling, numerous opponents point out that this habit leads to various problems such as money laundering, higher crime rates, and more serious corruption. On the other hand, supporters of the legalization of gambling counter that it generates enormous revenues for the country, which is a boon for the nation. They argue that gambling doesn’t cause the country any harm. &nbsp;The Indian Government doesn’t actively support online gaming, but it has adopted plans in recent years to enable a rising number of citizens to access the Internet conveniently. These netizens can engage in online casino games or participate in e-sports competitions, which in turn benefits the online gaming industry. <a href="https://www.mangalorean.com/is-there-a-future-for-the-online-casino-industry-in-india/" rel="noopener noreferrer" target="_blank" style="color: rgb(7, 130, 193);">Data reference source</a>

India - A highly coveted new market

<img src="https://www.cq9gaming.com/ta/archive/images/rsz_shutterstock_151616084.jpg">Due to the dual impact of the COVID-19 epidemic and gradually rising operating costs, a large number of gaming companies in the Philippines successively terminated their leases and left the market. Several of these operators secured a new foothold in other countries such as Malaysia, Dubai, Ukraine, Palau and Cyprus.&nbsp;Malaysia and Dubai are currently viewed as the new top locations and ideal alternatives for the Philippines. However, as a result of serious economic losses caused by the pandemic in Malaysia coupled with crackdowns on illegal online gaming activities by the Malaysian government, a rising number of operators opted for the new gaming mecca Dubai.&nbsp;Dubai features a stable pool of dispatch manpower and is one of the largest centers of international commerce. Gambling also generates significant tax revenues, which injects new life into Dubai’s finances. The Dubai Government therefore provides an ideal and attractive business environment to entice a large number of Chinese operators to set up bases in Dubai. It should, however, be noted that Dubai resembles Malaysia in that it strictly prohibits local citizens from participating in any kind of gambling projects. Licenses or permits can be revoked in case of violations of the stringent laws and regulations.&nbsp;We have come to the conclusion that Dubai owes its competitive edge to the large pool of skilled manpower imported from India. In view of the fact that India is the next emerging market of the industry, businesses in Dubai that utilize Indian labor are not only eligible for government support but also ensures closer cultural links with the Indian market through the contents of their projects.